Performance Swedish Apparel
Let me introduce you to Holebrook - Sweden.
Holebrook were founded in the late 1990's and like many Swedish clothing companies, Holebrook’s beginnings were small-scale and humble.
What’s notable, however, is the absence of any trial and error period in the brand’s earliest stages. Right from the start, Holebrook seemed to find its position on the market and the clothes were immediately taken to heart by their users.
Carefully knitted sweaters with windproof lining turned out to be a very welcome innovation for anyone who regularly experienced the North Sea on a sailing boat or went hiking along the Bohuslän coast. This perfect match was gratifying, of course, but at the same time counted on. The simple reason was that the idea itself had been born right there.
MADE FOR THE SEASONS, NOT FOR THE TRENDS
In recent years, the term Slow Fashion has gained a strong foothold among many consumers. At its core it’s a welcome and sensible attitude towards the consumption of clothes, as part of a more ethical and sustainable way of living.
We feel a deep connection to those thoughts, as we have shared them from the very beginning. Holebrook's clothes are made to last, through their manufacturing, their quality and their design. And they are proud to see how their efforts have worked out so far. Browse through a few past Holebrook catalogues, and you’ll notice how many mainstays there are in our collections.
The wind, the mist, the rain, the dawns and the sunsets will not go out of style. Instead they move in circles, converge in eternal cycles. Holebrook create their clothes to go along with that. To let you follow your intuition in any weather and find the beauty in every season.
Teaming up with F&D is Holebrook's first foray into the Golf market here in the UK, but I am absolutely sure this is only the beginning for the brand in Golf.
The product is beautifully made, subtly and eloquently styled, and will be a welcome addition to the Fescue turf and the Dune enveloped fairways and greens of our greatest links (not to mention all the other wonderful parkland and heathland courses we are so fortunate to have the opportunity to play, right here in the UK)..
So go on, take a look at their collection and treat yourself. You won't regret it, these pieces are beautifully made and made to last!